adidas — hhhhh.work

hhhhh.work

Design, Narratives, Research.
I’m Higinio Rodríguez, art director and designer based in sunny Barcelona. Working on graphic exploration, visual narrative, mixed media and inspired by outdoors, films, fashion and tech.

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Say hello at hi(a)hhhhh.work

Here’s a selection of projects I’ve worked on with adidas at SVD, covering events, product launches, campaigns, footwear design and social media content.

Zponge x SVD

Limited Edition SMU x SVD and Launch Campaign
Roles -> Footwear Design, Art Direction, Filmmaking, Graphic & Motion Design
Silhouette -> adidas Zponge

Originals

adidas Originals and SVD Campaign

Roles -> Art Direction, Filmmaking, Photography, and Graphic Design
Copywriting -> Raül Sánchez
Sound & Mixing -> Making Time Studio
Silhouettes -> adidas Gazelle, Samba, and Spezial

adidas Eurostyle Cup

adidas Confirmed Europe Retailers Cup
Roles -> Fashion, Art Direction, Graphic and Motion Design
Silhouette -> adidas Jersey Shirt

Re:fresh

Primavera Sound Madrid activation. Social media campaign and in-store event at SVD Madrid
Roles -> Art Direction, Concept, and Graphic Design
Photo & Film -> Studio Bruma
Silhouettes -> adidas Gazelle and adidas Campus 00s

adidas Forum CKC

Campaign Launch Collab. Street and Social Media Activation
Roles -> Graphic and Motion Design
Art Direction & 3D -> Daniel Levy
Silhouette -> adidas Consortium Forum x SVD CKC

Adizero

Running Season New Arrivals

Roles -> Photography and Set Design
Silhouettes -> adidas Adizero Boston 12, Adios pro 4, Prime X 2.0 STRUNG

City in Bloom

Primavera Sound Barcelona Street Activation

Roles -> Graphic and Motion Design
Editorial Design -> David Jacob
Silhouette -> adidas SL 72

SVD TikTok Channel

New Arrivals at TikTok

Roles -> Art Direction and Photography
Silhouette -> adidas SL 72

adidas x Willy Chavarria

SVD Madrid Pop-Up Store and Digital Campaign

Roles -> Graphic and Motion Design
Silhouette -> adidas x Willy Chavarria

Thanks!

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About

Background. Creative Project Management at Shifta, Elisava. Animation at ECIB and CEI, Barcelona. Postgraduate in Multimedia Design at Elisava, Barcelona. Diploma in Graphic Design at ESDA, Zaragoza. Skills. Art direction, visual narratives, graphic design, motion design and animation, social media content creation, project management.

I have worked at creative agencies as Less, Smäll, Fuego Camina Conmigo and collaborated with numerous graphic studios. I have had the opportunity to work with brands as adidas, New Balance, Asics, Banc Sabadell, Decathlon, Damm, Levi’s and Vicio. Currently, I am the lead designer at the Fashion and Art team at SVD.

ADG Laus Award for Ticket Tok by VICIO
ADG Laus Award for wearemilestone.com
ADG Laus Award for Pictle.ai