H. Image making, moving pictures.

Hi, I’m Higinio Rodríguez, art director and designer based in sunny Barcelona. Working on graphic exploration, visual narrative, mixed media and inspired by outdoors, films, fashion and tech. 
Find me on Instagram, Vimeo and LinkedIn
Say hello at hi(a)hhhhh.work


Here’s a selection of projects I’ve worked on with adidas at SVD, covering events, product launches, campaigns, footwear design and social media content. 



Zponge x SVDLimited Edition SMU x SVD and Launch Campaign
Roles -> Footwear Design, Art Direction, Filmmaking, Graphic & Motion Design
Silhouette -> adidas Zponge






Originalsadidas Originals and SVD Campaign

Roles -> Art Direction, Filmmaking, Photography, and Graphic Design
Copywriting -> Raül Sánchez
Sound & Mixing -> Making Time Studio
Silhouettes -> adidas Gazelle, Samba, and Spezial







adidas Eurostyle Cupadidas Confirmed Europe Retailers Cup
Roles -> Fashion, Art Direction, Graphic and Motion Design
Silhouette -> adidas Jersey Shirt





Re:freshPrimavera Sound Madrid activation. Social media campaign and in-store event at SVD Madrid
Roles -> Art Direction, Concept, and Graphic Design
Photo & Film -> Studio Bruma
Silhouettes -> adidas Gazelle and adidas Campus 00s







adidas Forum CKCCampaign Launch Collab. Street and Social Media Activation
Roles -> Graphic and Motion Design
Art Direction & 3D -> Daniel Levy
Silhouette -> adidas Consortium Forum x SVD CKC





AdizeroRunning Season New Arrivals

Roles -> Photography and Set Design
Silhouettes -> adidas Adizero Boston 12, Adios pro 4, Prime X 2.0 STRUNG






City in BloomPrimavera Sound Barcelona Street Activation 

Roles -> Graphic and Motion Design
Editorial Design -> David Jacob
Silhouette -> adidas SL 72






SVD TikTok Channel New Arrivals at TikTok

Roles -> Art Direction and Photography
Silhouette -> adidas SL 72






adidas x Willy ChavarriaSVD Madrid Pop-Up Store and Digital Campaign

Roles -> Graphic and Motion Design
Silhouette -> adidas x Willy Chavarria






Thanks!

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About

Background. Creative Project Management at Shifta, Elisava. Animation at ECIB and CEI, Barcelona. Postgraduate in Multimedia Design at Elisava, Barcelona. Diploma in Graphic Design at ESDA, Zaragoza. Skills. Art direction, visual narratives, graphic design, motion design and animation, social media content creation, project management.

I have worked at creative agencies as Less, Smäll, Fuego Camina Conmigo and collaborated with numerous graphic studios. I have had the opportunity to work with brands as adidas, New Balance, Asics, Banc Sabadell, Decathlon, Damm, Levi’s and Vicio. Currently, I am the lead designer at the Fashion and Art team at SVD.


ADG Laus Award for Ticket Tok by VICIO
ADG Laus Award for wearemilestone.com
ADG Laus Award for Pictle.ai

Updated on Planet Earth on October 2025 © hhhhh.work 09:17: