hhhhh.work

Design, Narratives, Research.
I’m Higinio Rodríguez, art director and designer based in sunny Barcelona. Working on graphic exploration, visual narrative, mixed media and inspired by outdoors, films, fashion and tech.

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Archive

Tierra ha sido una publicación mensual sobre nuestra relación con las plantas, sobre lo que comemos, los amigos y la familia. Un diario visual de lo que ha sucedido en nuestro huerto de Enero a Diciembre.
-> Editorial, Narrative, Social Media Content, Curation, Self-publishing.

adidas HRMY Masters of Disguise. The first sneaker collection designed at SVD in collaboration with adidas. Rockstone, Fango and Blizzard.
-> Shoe Design, Art Direction, Pack Design.

Rito, Contemporary Ceremonies Curated by Creatives. Photos by Rito. With Studio Genova.
-> Art Direction, Brand Development, Narrative, Visual Research.

No fluff, Just bold green energy. Club Ocha is a matcha brand based in Dubai with a Japanese heritage. Wip.
-> Art Direction, Brand Development, Narrative, Visual Research. Photo, Club Ocha and friends.

“Todo queda en casa” is a short film about a unique and non-commercial family winery.
-> Short Film, Narrative, Direction, Filmmaking.

Labels and packs for a unique and non-commercial family winery. Helá is a white wine, Oscurecío a reserve red wine and Tarteso a Brut Nature.
-> Creative Direction, Naming, Brand Development, Photo, Packaging.

The Levis 501® x SVD launch film. Copywriting, Raül Sánchez. Video Editor, Lucca Geuna. Sound design and mix, Picnic Sound Studio.
-> Short Film, Art Direction, Social Media Content.

New Balance 1906 x SVD launch campaign.
-> Art Direction, Motion Design, 3D Scan, CGI.

Ísland’24. Diario de viaje y autoedición.
-> Editorial, Photo, Publishing.

Vicio TikTok channel launch. Art direction, Fuego Camina Conmigo. ADG Laus Award.
-> Art Direction, Motion Design, CGI.

Offcuts 3. A collection of projects, visual explorations and collaborations with SVD and SVD Middle East.
-> Art Direction, Brand Design, Digital Content, Events, Drops, Collabs, Garment Design.

Adidas Originals x SVD film campaign. Copywriting, Raül Sánchez. Location sound and mixing, Making Time Studio. Live sound, Osman Gené. Talents, Agnès Studio.
-> Short Film, Art Direction, Filmmaking, Social Media Content.

Asics Gel NYC x SVD launch campaign.
-> Art Direction, Motion Design, 3D Scan, CGI.

Screenshot Folder

About

Skills. Art direction, visual narratives, graphic design, motion design and animation, social media content creation, project management.
Background. Creative Project Management at Shifta, Elisava. Animation at ECIB and CEI, Barcelona. Postgraduate in Multimedia Design at Elisava, Barcelona. Diploma in Graphic Design at ESDA, Zaragoza.

I have worked at creative agencies as Less, Smäll, Fuego Camina Conmigo and collaborated with numerous graphic studios. I have had the opportunity to work with brands as adidas, New Balance, Asics, Banc Sabadell, Decathlon, Damm, Levi’s and Vicio. Currently, I am the lead designer at the Fashion and Art team at SVD.

ADG Laus Award for Ticket Tok by VICIO
ADG Laus Award for wearemilestone.com
ADG Laus Award for Pictle.ai