hhhhh.work

H. Image making, moving pictures.

Hi, I’m Higinio Rodríguez, art director and designer based in sunny Barcelona. Working on graphic exploration, visual narrative, mixed media and inspired by outdoors, films, fashion and tech.

Find me on Instagram, Vimeo and LinkedIn
Say hello at hi(a)hhhhh.work

Archive

Rito, Contemporary Ceremonies Curated by Creatives. With Studio Genova.
-- -> Art Direction, Brand Development, Narrative, Visual Research.

No fluff, Just bold green energy. Club Ocha is a matcha brand from Japan.
-- -> Art Direction, Brand Development, Narrative, Visual Research.

“Todo queda en casa” is a short film about a unique and non-commercial family winery.
---> Short Film, Narrative, Direction, Filmmaking.

Tierra is a monthly digital zine about our connection with plants, what we eat, our friends and family. tierra.gallery
--
-> Editorial, Narrative, Social Media Content, Curation.

Labels and packs for a unique and non-commercial family winery. Helá is a white wine, Oscurecío a reserve red wine and Tarteso a Brut Nature. ---> Creative Direction, Naming, Brand Development, Photo, Packaging.

The Levis 501® x SVD launch film. Copywriting, Raül Sánchez. Video Editor, Lucca Geuna. Sound design and mix, Picnic Sound Studio.
--
-> Short Film, Art Direction, Social Media Content.

New Balance 1906 x SVD launch campaign.
--
-> Art Direction, Motion Design, CGI.

Ísland’24. Self publishing travel logbook.
-- -> Editorial, Photo, Publishing.

Vicio TikTok channel launch. Art direction, Fuego Camina Conmigo.
---> Art Direction, Motion Design, CGI.

Offcuts 3. A collection of projects, visual explorations and collaborations with SVD and SVD Middle East.
-- -> Art Direction, Brand Design, Digital Content, Events, Drops, Collabs, Garment Design.

Adidas Originals x SVD film campaign. Copywriting, Raül Sánchez. Location sound and mixing, Making Time Studio. Live sound, Osman Gené. Talents, Agnès Studio.
---> Short Film, Art Direction, Filmmaking, Social Media Content.

Asics Gel NYC x SVD launch campaign.
-- -> Art Direction, Motion Design, CGI.

Camera Roll

About

Background. Creative Project Management at Shifta, Elisava. Animation at ECIB and CEI, Barcelona. Postgraduate in Multimedia Design at Elisava, Barcelona. Diploma in Graphic Design at ESDA, Zaragoza. Skills. Art direction, visual narratives, graphic design, motion design and animation, social media content creation, project management.

I have worked at creative agencies as Less, Smäll, Fuego Camina Conmigo and collaborated with numerous graphic studios. I have had the opportunity to work with brands as adidas, New Balance, Asics, Banc Sabadell, Decathlon, Damm, Levi’s and Vicio. Currently, I am the lead designer at the Fashion and Art team at SVD.

ADG Laus Award for Ticket Tok by VICIO
ADG Laus Award for wearemilestone.com
ADG Laus Award for Pictle.ai